Annual Impact Report microsite designed by Acton Circle for Tides to create an engaging digital experience.

INTERACTIVE MICROSITE DESIGN

Your stories, all in one beautiful interactive microsite

Turn your content into an immersive digital experience.

What is a microsite and why does it matter for nonprofits and purpose-driven organizations?

A microsite is a mini-website for major initiatives, program launches, donor campaigns, and annual reports that need more than just a page on your website.

A microsite is separate from your main website but still connected to your brand.

How a microsite supports organizations like yours:

  • Transforming your annual report from “lost in inbox” to “can't stop sharing this” 

  • Giving your signature program room to unfold (because life-changing work needs more than a bullet point on your homepage)

  • Creating momentum for time-sensitive initiatives (no more competing with the latest office updates for attention)

This is where your message comes to life: you're giving people one clear path to engage. No distractions, no competing messages—just your story and their next step. 

(And yes, the results tend to be pretty remarkable.)

It takes more than an email, social media post, or website tab to cut through the noise.

Your stories matter. Your impact is real. But your audience is juggling endless priorities. Take a look at what your message is competing with throughout their day:

8:45 AM

They’re scanning emails on their phone during the morning rush—juggling kids, roommates, pets, or just trying to get out the door—mentally noting “important updates” they’ll definitely read later.

10:15 AM

Three browser windows, 27 tabs, two virtual meetings, and a coffee later—they're trying to find that interview link you sent last week.

12:30 PM

Lunch is a scrolling session through updates, between bites of something that might be a sandwich. Your latest impact story competes with Instagram and urgent Slack messages.

3:45 PM

They're presenting to the board in 15 minutes, trying to remember where they saw those compelling statistics about your wins.

5:20 PM

On the commute home—whether by train, car, or just the 10 steps from their desk to the couch—they finally have a moment to focus. But your content is scattered across platforms, buried in emails, and lost in bookmarks they’ll never open.

Your amazing content, research, and updates shouldn’t disappear into the busyness. Stand out with an interactive microsite.

Acton Circle’s microsite design for Tides brings their annual impact report to life with an intuitive digital experience.

WHAT’S INCLUDED 

Your interactive microsite design & launch

In just 8 weeks, we'll create:

Your initiative’s new digital home (and yes, it’ll be stunning)

Up to 10 engaging pages designed for storytelling, with interactive features like scrolling animations, video/audio embeds, or data visualizations that bring your content to life.

Numbers that prove it's working (because metrics matter)

Google Analytics integrated and configured to help you measure engagement, traffic, and audience behavior.

Design that makes jaws drop (while staying true to your brand)

A visually dynamic site tailored to your organization’s voice and style. Fully responsive and designed to meet accessibility standards, so that everyone can engage with your story

Launch-ready site (we handle all the technical stuff)

Handed off in Webflow, optimized for desktop and mobile. Includes coordination with your team for seamless integration or launch.

Investment: Starting at $18,000

“Acton Circle designed our first ever interactive, web-based overview. Thanks to Olivia's leadership, we were able balance impactful storytelling including video and audio with showcasing the scale and impact of our work through data and metrics.

I highly recommend Acton Circle for design projects and would definitely work with them again.”

Sonia T.

Former Senior Manager, Marketing & Communications
Tides Foundation

MICROSITE EXAMPLES

How organizations like yours are using microsites to transform their impact stories

THE ACTON CIRCLE DIFFERENCE

Why purpose-driven leaders choose us as their go-to social change design agency

Because we have a structured process (zero chaos here)

Say goodbye to chasing updates. Our structured approach ensures you always know where your design is heading and how it serves your goals.

Because we're purpose-driven specialists (not just occasional do-gooders)

We believe in doing one thing exceptionally well: design. No juggling multiple services—just thoughtfully crafted design that moves people to act on your mission.

Because we’re design experts (and yes, that’s all we do)

We're a specialized nonprofit design firm, not generalists. We understand how foundations engage donors, how tech-for-good balances product with impact, and how purpose-driven firms position themselves.

Because we keep things clear and simple (no surprises or complexity)

Unlike most nonprofit design firms, our clear investment model means no surprise fees, no scope creep, and no complex billing structures. Just straightforward terms that respect your planning needs.

how it works

Your microsite design timeline

Week 1: Discovery

  • Kickoff meeting to align on goals, design direction, and functionality.

  • Gather all assets: content, visuals, and brand guidelines.

Weeks 1–3: Design

  • Create and refine wireframes with client feedback.

  • Apply branding, colors, and interactive features to finalize the design.

Weeks 4–6: Development

  • Build the microsite in Webflow.

  • Test for responsiveness, functionality, and accessibility.

Week 7-8: Launch Prep

  • Final testing and client review.

  • Deliver the microsite, integrate analytics tracking, and provide launch support.

From concept to completion in just 8 weeks

Have questions about microsite design? We’ve got answers.

  • Yes! Webflow’s intuitive editor makes it easy to update content. We can point you to Webflow video resources to empower you to manage your site confidently.

  • Post-launch changes can be completed at an hourly rate or as part of a support agreement.

  • We cover the basics of accessibility to make your microsite user-friendly for all, including proper color contrast, clear icons, and descriptive labels. If you have an accessibility widget or tool, we can integrate it into the site as well.

  • We include foundational SEO setup, such as adding meta descriptions, page titles, image alt text, proper page architecture, and optimizing URLs. However, this is not a full SEO optimized service. For more advanced SEO needs, we recommend working with an SEO specialist.

  • You can either use a subdomain of your existing website (like initiative.yoursite.org) or purchase a new domain.

    We'll help you decide which approach best serves your goals.

  • Send us a message to book a call with us to discuss your vision and goals. This quick chat ensures we’re aligned and ready to craft an engaging microsite tailored to your mission.

  • A microsite creates focused impact by:

    • Crafting an experience for your specific audience (no competing priorities)

    • Adding interactive elements that deepen mission engagement

    • Implementing focused tracking to measure initiative impact

    • Testing new approaches without disrupting your main site

  • Think of it like this: A microsite is strategic website design with a specific focus (like your new initiative or campaign). While we use the same design expertise, we apply it differently—crafting a targeted experience that lives independently from your main site while amplifying one key aspect of your mission.

  • Your content (text, photos, data), brand guidelines if you have them, and examples of websites you love. We'll guide you through exactly what's needed during our kickoff call.

  • This is a collaborative process. You'll have multiple review points, and we'll refine based on your feedback to ensure the final microsite perfectly represents your organization.

  • You’ll get a fully functional Webflow microsite ready to launch, complete with Google Analytics integration.

  • While we focus on design, we can recommend copywriters if you need help with content creation.

Because that buried webpage isn't cutting it anymore

Let’s design your microsite in just 8 weeks.