content REPURPOSING service

Your annual report content, amplified for year-round impact

Make the most out of your impact and reach with repurposed content that highlights your mission.

Open to all clients who’ve completed our annual report design intensive!

Is your annual report serving your mission the way it should?

Annual reports are nonnegotiable assets for nonprofits and purpose-led organizations. They highlight your impact, elevate your mission, and lay out your organization’s future direction.

Such an important part of your mission and story should be showcased and promoted continuously. But (let’s admit it), that’s almost never the case, is it?

We’ve all been there. You spend weeks and weeks creating a great annual report only to publish it once (and maybe link to it in one or two social media posts over the next month), and then it gathers dust on your digital shelf.

Well, it doesn’t have to be like that anymore.

Book your intensive

“I’ve had the opportunity to work with Olivia on a variety of design projects - from murals to impact reports to digital ads with lots in between. Olivia takes the time to really understand our nonprofit organization's mission as well as the goal, audience, and style for each project.

In addition to being a very talented, thoughtful, and creative designer, she has strong organization and communication skills. I have really enjoyed collaborating with Olivia over the years and would highly recommend working with her if you have the opportunity!”

Bonnie S.

VP of Marketing and Storytelling
Making Waves Education Foundation

It takes more than an email, social media post, or website tab to cut through the noise.

Your stories matter. Your impact is real. But your audience is juggling endless priorities. Take a look at what your message is competing with throughout their day:
8:45 AM
They’re scanning emails on their phone during the morning rush—juggling kids, roommates, pets, or just trying to get out the door—mentally noting “important updates” they’ll definitely read later.
10:15 AM
Three browser windows, 27 tabs, two virtual meetings, and a coffee later—they're trying to find that interview link you sent last week.
12:30 PM
Lunch is a scrolling session through updates, between bites of something that might be a sandwich. Your latest impact story competes with Instagram and urgent Slack messages.
3:45 PM
They're presenting to the board in 15 minutes, trying to remember where they saw those compelling statistics about your wins.
5:20 PM
On the commute home—whether by train, car, or just the 10 steps from their desk to the couch—they finally have a moment to focus. But your content is scattered across platforms, buried in emails, and lost in bookmarks they’ll never open.

Make your report work for your mission year-round

With our annual report content repurposing service, you get fresh content you can use throughout the year to pull eyes back to your mission and impact stories.

The best part? All content is repurposed from your annual report, so you skip the hassle of constant concept creation—we’ve got that covered.

Guaranteed brand & messaging consistency

No new and unapproved content that might go against your intended messaging. 

All the materials we produce will come straight from your annual report (no fluff content here). You can trust that they’ll be relevant, value-adding, and true to your organization’s values.

Maximized investment for your annual report

No one-and-done approaches that give you artificial engagement spikes.

Our repurposed content will make sure your impact stories and mission results receive the attention they need (and deserve!) throughout the year with no extra effort on your part.

Enhanced online brand presence

No dead air on your digital marketing and donor outreach efforts.

You can supplement your existing marketing campaigns with engaging content (created by experts, no less) that attracts new supporters and champions your organization’s mission.

Your annual report repurposed content

Every quarter, we’ll create 15 pieces of content from your annual report:
2 custom print materials (choose which ones you like—or we can suggest for you!):
  • One-page impact summary
  • One-page program spotlight sheet
  • One-page donor recognition piece
  • Postcard mailer
  • Program-at-a-glance cards
  • Trifold brochure
  • Impact fact sheet
13 social media posts, featuring:
  • 5 carousel and 8 single posts
  • Images or graphics from your report
  • Relevant captions and hooks
  • Formatting tailored to 2 platforms of your choice
Your materials will be delivered on the last Monday before the start of the covered quarter. Then, you’re free to schedule posts to your heart's desire—continually promoting your impact stories long after you publish your annual report.
Investment: $5,550 per quarter
PROMOTE YOUR IMPACT

Keep the momentum after a successful design intensive—book this add-on for 3 quarters to ensure year-round impact!

How we turn annual reports and impact stories into compelling content for year-round engagement

Got questions about repurposing your annual report? You’re in the right place.

What is repurposing content?

Our annual report content repurposing service transforms your valuable annual report data, impact stories, and goals into bite-sized marketing and fundraising materials for social media, email marketing, and more.

The language, design, and information used in repurposed content are pulled straight from your annual report, so you get more materials (and results!) without the extra effort.

What do you need from us?

You don’t have to worry about anything. We’ll create your repurposed materials using content approved during our Annual Report Design Intensive.

How much input do we have in the design?

Our creative partnership starts during your Annual Report Design Intensive, and we’ll follow your brand guidelines and preferences throughout the production of repurposed content.

Before every quarter, simply let us know which parts of the report you wish to highlight, and then we’ll take it from there!

What formats will we receive?

You’ll get web-optimized files for the social media posts and print-ready PDFs, web-optimized files, and source files for your custom print materials.

What are the benefits of repurposing content?

Content repurposing is how you turn your annual report from a one-time engagement booster to a year-round asset that champions your advocacy.

In other words, you make the most of the time and resources you invest into creating your annual report—pulling more eyes to your mission and moving more hearts to action.

Will you create the content copy?

Yes! Everything will be based on the information in your annual report. We’ll make sure your impact stories translate effectively in your repurposed content.

What happens after we receive the quarterly content?

Our clients experience the best results when they keep the momentum by booking our content repurposing service for 3 consecutive quarters after completing our Annual Report Design Intensive.

After that, we’ll be more than ready to celebrate another year of milestones with a new intensive for your next report.

How do I get started?

Book your Annual Report Design Intensive to begin our collaboration. From there, we can discuss the next steps—from repurposing your report to launching your microsite.

Because annual reports are no longer just a one-time deal

Let’s amplify your impact together, year-round.