At Acton Circle, we believe inclusive design is a non-negotiable. We don’t want to put our time, energy, and resources into creating designs that aren’t open and available to anyone who may engage with them.
Inclusive design is strategic and comprehensive because it takes a diverse range of users into consideration instead of only catering to one small group or identity.
Our clients appreciate our expansive approach to design because they understand the significant benefits of intentionally making design as approachable and usable as possible.
Today we’re sharing 5 benefits of inclusive design that will hopefully encourage you to prioritize the accessibility of your next design project.
#1: Inclusive Design Gives You a Broader Audience Reach
You don’t want to lose out on engaging passionate donors because they aren’t able to access your website, newsletter, or marketing campaign.
We consider a broad range of differences when designing for an inclusive audience, including:
- People with disabilities or different abilities
- Non-native speakers of the language we’re creating in
- Diverse cultural backgrounds
Some of your most passionate supporters may not be donating because they simply can’t read the material you’re sending or access your website.
When you invest in intentionally inclusive design work, a wider range of people will see themselves reflected, honored, and included in your mission.
Underrepresented groups are often not participating because it’s difficult or impossible for them to engage—not because they’re not interested.
#2: Increased Creativity and Innovation
Exclusionary design is often lazy, outdated design.
When you work with a design team that pushes themselves to design for a wide variety of individuals, beliefs, and cultures—you get more creative, cutting-edge results.
Learning how to solve design problems often leads to new ideas for community and donor engagement.
Inclusive design requires input from more people and is one of the best ways to loop in different departments, audiences, or stakeholders. Inviting more people with different perspectives, ideas, and experiences will enrich your designs.
#3: Inclusive Design Builds Stronger Trust and More Respect
When others see your commitment to diverse, inclusive design, they can see that you act on what you say.
When people can clearly see that you value equality, they’re more likely to believe what you say in your marketing materials, on your website, and in your newsletters.
An inclusive approach to design is more expansive and inspiring—leading to an overall increase in respect and regard for your organization from the greater community.
#4: Build a Stronger Internal Culture
When your external image is inclusive, it encourages a more inclusive culture for your team, too.
Your staff will feel more seen, valued, and respected when they see themselves reflected in your organization’s design and marketing materials. Seeing inclusive design in action makes it easier for your team and board members to feel more connected to and aligned with your nonprofit’s mission.
The more inclusive you are on the outside, the easier it is to attract the high-achieving, diverse individuals who are looking for a socially responsible, truly welcoming place to work.
#5: Focus on Long-term Results + Success
When you prioritize inclusive design and solutions, you’re investing in more adaptable, forward-thinking deliverables. This means your designs are created to grow with you and last for the long run.
You may also be more appealing to organizations and support groups looking to partner with inclusive, expansive nonprofits.
Inclusive design may be the key to productive collaborations and valuable partnerships!
Is your impact story getting lost in the noise?
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In just 8 weeks, we'll create a stunning digital home for your annual report, campaign, or key initiative—giving your mission the dedicated space it deserves to truly shine.
