Everyone knows outsourcing can save you time and money. Working with an experienced graphic design team that offers ongoing design work (like Acton Circle!) gives you the consistency you need without the expense of bringing a designer in-house.

Reason enough to hire a graphic designer! 

But today we wanted to share 3 completely unexpected reasons you should seek out a graphic designer for hire and trust a professional with your visuals and brand. Read on to get inspired! 

Psychology-driven design

At Acton Circle, we specialize in great design that does good work for nonprofits and foundations. 

Your job is to champion your organization’s mission, generate donations, and execute your vision. 

It makes sense to trust your graphics and branding to a professional designer, but there is an additional layer to the benefit of outsourcing: a graphic designer knows how to not only create visually appealing designs, but also how to use the psychology of design to build stronger connections and encourage more donations.

Instead of choosing a font that looks pretty, a graphic designer knows that a clean, easy-to-read font communicates trust and transparency. 

Instead of using brand colors that you like, a graphic designer knows that warm colors, like orange, inspire action.

A professional designer knows how to make the subtle, powerful choices that result in a brand that works better for your nonprofit or foundation. 

Simplifying the complex

‍A huge part of communicating with donors, building long-term relationships with your community, and generating support lies in sharing data, numbers, and statistics. 

When you work with a professional graphic designer, they can take the complex numbers and confusing data and turn them into simple, appealing, easy-to-understand infographics and visuals. 

Not only does a designer know how to simplify complex information that you need to share with your audience, they know how to do it in a way that someone actually wants to engage with, read, and understand. 

At Acton Circle, we create interactive designs that allow supporters and donors to engage with the numbers so they feel more connected to the overall story and mission of your organization. 

Being able to turn boring, overwhelming numbers and spreadsheets into easily digestible and shareable visuals is one of a graphic designer’s superpowers – and it directly benefits your nonprofit or foundation. 

Innovative trends

A good graphic designer knows where design is heading and can help you stand out in the crowd of nonprofits seeking donations and support through innovative designs.

Not only will working with a professional make you look more professional, it can also help you stand out and get more attention and credibility. 

If everyone else is still relying on hand-held brochures but you’re working with a designer who has an eye on cutting-edge technology or a new way of sharing information, your organization will be able to be the first to benefit from the new method or trend. 

As AI continues to gain traction and artificially-generated design is all the rage, having a talented professional graphic designer to rely on and gain insights from is important to staying ahead of the curve and attracting the right attention from your community. 

One reason not to look for a graphic designer for hire

There are a number of solid reasons, and a few really fascinating, unexpected reasons you should consider working with a professional graphic designer! 

But when should you not outsource? It’s an important question to consider before scouring the internet for the right designer to trust with your nonprofit’s graphics and visual identity. 

At Acton Circle, we support mission-driven organizations like nonprofits and foundations with good design that does good work. 

In our experience, there’s one reason that you shouldn’t outsource your graphic design: If you’re not confident and certain in your mission, vision, and values.

Our work is significantly grounded in your mission and vision and guided by your core values, so we can’t do what we do best if you’re not 100% confident in what your organization is here to do, who you serve, and why it matters. 

If you don’t have those foundational elements in place, it’s impossible to benefit from the intentional, purposeful work we do. 

Once you have those three key pillars in place, you’re ready to enjoy all the perks and meaningful outcomes possible by hiring the right graphic designer and trusting them with your nonprofit or foundation’s visuals. 

If you know you’re ready to find the right graphic design team to support your organization’s mission, vision, and values—we’d love to share more about how we can work together!